A worthwhile platform for both city commuters and travel trekkers, LOST has established itself as the practical adventure brand of the internationally-recognised Cotton On Group.

From Cotton On's humble beginnings in Geelong, Victoria in 1991, the international retailer expanded to encompass every niche in the market. After various apparel, kidswear and stationery stores, the time came in 2018 to satisfy the appetite of the travelling Cotton On customer in need of ultra-durable, style-minded bags and travel accessories. Brought to fruition, the LOST umbrella brand supplies much-needed wanderlust essentials for both men and women to utilise throughout their day-to-day lives and travels.

The brand's current crop of rucksacks, drink bottles, backpacks, bum bags, laptop cases and cooler bags blend durability and style to cater for every sartorial proclivity. Hallmarked by sturdy materials, LOST's collections are based around creating resilient essentials ideal for hiking, camping, and commuting. From pared-back colourways to colour-popping contrasts, LOST's fondness for contemporary designs promise to add some serious attitude to your travelling wardrobe. Additionally, their ample storage space and secure zip fastenings guarantee to keep your essentials safe and beside you at all times.

Be sure to update your holiday necessities today with THE ICONIC's curated selection of collapsible drink bottles, carabiner power banks and Bluetooth hiking speakers, to ensure you have the most memorable getaway yet.