Lovable

Lovable aims to make you feel fashionable and feminine every day. A colourful collection of lingerie, sleepwear and loungewear, the brand fuses comfort and style for chic sets and separates you can wear for every occasion or mood. Lovable has had former Miss Universe Jennifer Hawkins as the brand’s ambassador since 2006, and joined Bendon Groups’ impressive portfolio of brands in 2011.

The brand’s fashionable and functional range of bras promises to offer comfort and support without compromising style. Soft, moulded cups provide a smooth shape and support, while seam-free designs reduce visibility under fitted dresses, tops and t-shirts. Enclosed elastic under-bust bands are a comfortable alternative to underwire designs, while padded booster bras create a naturally enhanced silhouette.

Briefs are an essential in every underwear drawer, so explore Lovable’s selection of soft jersey and stretch mesh briefs. Mix and match yours with Lovable’s collection of bras, choosing from pretty polka dot briefs and feminine lace designs.

Update your sleepwear collection with a soft jersey nightie, a two piece pyjama set or a lace-trimmed playsuit. Short sets are ideal for balmy summer nights, while flannelette pyjama sets will become your go-to when the temperature drops. Wear yours with ugg boots or soft slippers for a relaxing at-home outfit.

From supportive bras to briefs and sleepwear sets, THE ICONIC’s edit of Lovable lingerie and sleepwear will instantly elevate your underwear drawer. Browse through our edit to find pieces that best match your style and needs.