Love Stories

Love Stories presents a world of pretty undergarments and cover-ups that embody the true spirit of a woman – her indecisive folly, her whimsical delight and her joie de vivre. Founded in Amsterdam by creative mastermind, Marloes Hoedeman, it began as a personal quest for premium intimates, and became what is essentially a fashion label with pieces that are not confined to the bedroom, that can be worn as casual day-wear separates that transition to after dark.

Multifaceted and unique, the Amsterdam-based brand mixes influences in an eclectic melange of colour, print and era, meaning there’s something for every woman. Each collection presents two distinct lines – undercovers, an offering of triangle bras and delicate slips, and cover-ups, an outerwear component comprising of pyjamas, silky shirting, bodysuits and dresses.

Pick from the brand’s elegant underpinnings, including pretty lace bras, patterned briefs and stretch-mesh bodysuits, or invest in one of the brand’s premium sleep shirts, made from crisp woven cotton for a lazy yet chic Sunday look. With this handpicked selection of the lingerie label’s most coveted separates, THE ICONIC is your one-stop shop for all your Love Stories essentials. Browse through our edit and update your underwear drawer in style today.