Mara Hoffman

Founded in New York in 2008, Mara Hoffman has built a reputation for designing womenswear and swimwear with a playful twist, drawing inspiration from travelling the world and patterns in nature. The flattering dresses and separates are made for summer, with their breezy silhouettes and saturated colour palette. Hoffman’s pieces boast a distinctive flair and feature cut-outs and wrap silhouettes to flatter the figure.

Introduce a fun-loving, lively spirit to your wardrobe with the oversize floral print signature jumpsuits and rainbow-hued dresses. Hoffman lets the distinctive prints take centre stage, keeping the cuts simple and sleek. Her take on activewear reflects her exuberant design philosophy, with the form-fitting, aquatic and tropical print leggings and crop tops, which you can mix and match for maximum impact. Hoffman’s swim line likewise embodies her eclectic philosophy, and her bikinis and daring one piece suits are sure to stand out on any beach.

Take your cue from the cheerful hues and stand out in a crowd by embracing clashing prints and pairing with striped espadrilles and chunky jewellery. Team with black ankle boots and neutral basics to make the prints office-ready.  

Shop the Mara Hoffman edit on THE ICONIC and be inspired by her bold and fearless approach to pattern and colour.