MAX&Co. is a contemporary luxury fashion brand, born in the heart of Italy in 1986. Beautifully designed, carefully made and easy to wear, its clothing and accessories imbue the everyday with resplendent glamour for sartorially-minded women. The MAX&Co. woman is at once chic, dynamic and serious about her clothes, while being fun and innovative in the way she wears them.

With an enormous reach, the MAX&Co. empire is currently present in five continents with more than 400 physical stores, as well as online. The advent of MAX&Co. grew as a project from Max Mara Fashion Group's desire to create a more fashion-focused and on-trend range of clothing to cater to a youthful market of women, with covetable pieces that are versatile and practical. Uniqueness and personality is the aim and every collection that is brought out, often features bold, yet restrained prints, slim-fitting and flattering silhouettes, and dresses that exude a classic, perennial aesthetic with a modern twist. Their sartorial edge is heightened by the dynamic and eclectic designs which play with experimentation of shapes, fabrics and colours.

There is no such thing as a regretful MAX&Co. purchase. Shop The ICONIC's latest range of Max&Co. to build up a chic and desirable wardrobe repertoire that will serve you well into the future.