Established by sports enthusiasts Andy Laats and Chad DiNenna in Southern California in 1998, NIXON was born out of the frustration which came from trying to find a durable, good quality watch that reflected their own personal style. Driven by adventures had far and wide, NIXON offers custom-built accessories for men and women to meet your needs in all environments – from the countryside to the city and from sand to sea. With an eclectic aesthetic inspired by surfing and skate subcultures, NIXON timepieces are sought after by the young-spirited for their distinct streetwear appeal.

Blending style and functionality, NIXON is coveted for its expansive line of surf watches alongside a refined selection of traditional analogue pieces with heritage-inspired genuine leather bands. A contemporary range of digital products sees a signature edit of tried and tested stainless steel designs incorporate innovative new technology.

NIXON watches are known for their durable, water-resistant constructions with shock resistant polycarbonate casings and 316L surgical grade stainless steel bezels that protect screens and improve durability. Heavy-duty crystal glass is built to resist the elements, while the brand's digital watches feature hard-wearing silicone casings with and LCD screens with luminescent features that increase visibility in low-light conditions. Timeless analogue styles have been updated with contemporary sleek lines, minimal non-numerical faces built with three-hand Miyota Japanese quartz movements and luxurious gold, silver and matte finishes.

The NIXON universe has since expanded into men’s and women’s apparel, accessories and audio products. With THE ICONIC offering a vast selection of NIXON watches and gift sets, you’ll be able to find your future heirloom today.