Norse Projects

Firmly rooted in Scandinavian design, Norse Projects is a Danish label that knows how to craft staples of the utmost quality and infuse them with a timeless appeal. Born out of a love for skateboarding, the Copenhagen-based boutique was founded in 2004 by creative director Tobia Sloth, Anton Juul and Mikkel Grønnebæk as a retail streetwear shop and art gallery. The label − offering well-constructed tees, fresh button-ups, Nordic weather-worthy sweaters and outfit-making accessories − abandons banal trends with its contemporary albeit unique wardrobe basics in seasonal menswear collections.

Often crafted from the finest pure cotton and made in Europe, Norse Projects focus on refined functionality − their selection exhibiting clean and timeless pieces that fuse quality with style. By combining street style and traditional workwear influences with high-end materials, it’s no surprise that Complex magazine placed the brand in one of 15 top spots for Scandinavian menswear labels.

Norse’s offerings include basic tees, relaxed hoodies, soft knits, crisp cotton shirts and sweats to twill caps and merino wool beanies. The brand also specialises in Japanese-pioneered technical outerwear such as rain jackets and anoraks, whilst all their basics are finished in classic hues from standard primary colours to minimalist off-white, beige, white and pastel shades − exuding inimitable Nordic aesthetic.

Elevate your basics and outerwear while paying homage to minimalist, simple-but-not-simplistic Scandinavian design with Norse Projects. You can find their timeless menswear collection right here on THE ICONIC, with an extensive and ever-expanding range of modern wardrobe staples for the style-savvy man.