For OG streetwear steeped in surf and skate culture, look to Californian icon Stussy. Launched in the 80s by Orange County surfboard manufacturer Shawn Stussy, the brand has garnered a global cult following for its borderless designs, which traverse gender and subculture with an air of urban irreverence. Shop Stussy on THE ICONIC for regular drops of fresh apparel and accessories for men and women.
The Stussy menswear collection caters to every corner of the modern guy’s wardrobe, fusing elements of gritty street and sun-drenched beach vibes into each and every piece. The label’s iconic scrawl logo can be found emblazoned across a bevy of basic and not-so-basic tees, with short- and long-sleeved t-shirts forming the backbone of their offering. Hoodies, sweats, bomber jackets and shorts draw on the same DNA, with hefty fleece and terry pieces paying homage to traditional track apparel. Bring a heady dose of nostalgic cool to your roster with Stussy’s range of shirts, rugby polos and socks, which can be mixed and matched with cuffed denim and rugged workwear chinos for enduring appeal.
For the girls, Stussy’s womenswear collection oozes confidence with an edge. Logo-laden tees, tanks and crops provide the perfect street-style foundation, while sweatshirts and track sets tap into our ever-growing obsession with elevated loungewear. A collection of socks, bucket hats, caps and shirts channel androgynous appeal, allowing you to curate a wardrobe that channels a borrowed-from-the-boys aesthetic.
For the latest Stussy drops straight to your door, shop Stussy on THE ICONIC and enjoy free and fast delivery across Australia and New Zealand.