For over 85 years, the Naturalizer footwear label has remained committed to creating shoes that look as good as they feel. Naturalizer shoes include five essential features which ensure a perfect fit and long lasting comfort: extra cushioning, breathable lining, perfect balance, flexibility and lightweight materials. The footwear label bridges the gap in the market for hard-to-find sizes, and caters to feet of all shapes without compromising the fashionable designs. Often crafted from soft leathers and suedes in a variety of colours, they're easy to mix and match, and the quality promises that they will last you long into the future.

Following a few decades of creative and progressive thinking, Caleres, Inc. in 1927 birthed Naturalizer with the intention of fusing style elements and comfortable features into practical and versatile women’s footwear. Coined “the shoe with the beautiful fit” in the 1940s by advertising guru Leo Burnett, the brand has continued to offer covetable, sleek flats, heels and sneakers. Wearing Naturalizer, you reach comfort levels you didn't think imaginable while attaining style points. They have managed to honour their ethos of providing shoes to cater to the modern woman's busy lifestyle. Shop THE ICONIC's extensive range of Naturalizer footwear, and find a pair that’ll have you skipping from point A to B.