Cheeky, wearable and effortlessly cool, the Nookie brand reflects the kind of wanderlust girl you want to be. Bright prints, structural designs and flattering forms enhance the Nookie girl’s natural beauty and style charisma.

Once you live the Nookie lifestyle, there’s no turning back. It means long Summer nights, laughing and dancing until your sides hurt, living and loving life to the fullest. It is the ultimate adventure with your friends.

Born out of a desire for a head turning yet effortlessly sexy clothing label that could go from beach to bar and back again, Nookie is the result of Australian Fashion Designer Nikita Sernack who created the label in 2005. Nikita’s strong direction and understanding of the Nookie girl – thanks to being the ultimate one herself – has seen the brand go from strength-to-strength and hit highs such as showing at multiple Australian Fashion Weeks, being worn by aspirational local and international celebrities and models as well as the creation of super popular swim label, Nookie Beach.

Throughout the brand’s incomparable journey, it has been the social and tangible support of the smart, hot and free-spirited Nookie girls sharing the way they style their Nookie pieces with the #LoveNookie hashtag that brings the ultimate bliss to Nikita and everyone behind the brand.
Nookie Girls are fun, fearless, and they are taking over the world.