North Sails

Driven by the motto to ‘Go Beyond’, outerwear apparel and accessories brand North Sails are compelled to go where others can't follow, embodying a spirit of nautical exploration. Founded in 1957 by American sailor, Olympic Gold Medalist and engineer Lowell North, the brand’s roots were in sail-making, with North determined to pioneer new innovative technologies to build sails faster than his competitors. After a successful venture into the sailing industry, North’s inspiration lives on in the North Sails collection of apparel and accessories, thoughtfully designed to navigate the sea or traverse through modern life.

The comprehensive men’s range spans everything from staple sweats and windbreakers to refined polos and shorts ideal for casual, off-duty wear. Practical pieces for the great outdoors include a selection of durable boardshorts, hats and footwear that foster rewarding new experiences in nature.

North Sails womenswear showcases everything from traditionally-styled tailored shorts and trousers to relaxed fit tees and blouses rendered in a crisp, classic palette. Insulated puffer vests and jackets feature premium thermal filling and functional silhouettes you’ll want to spend your weekends outdoors in.

With an ethos entrenched in the ocean, North Sails takes on the important responsibility to care for and conserve our planet for generations to come. The launch of the brand’s 2017 collection sees the company funding conservation initiatives by contributing 1% of revenue to Ocean Conservation. Moreover, North Sails’ extensive research into recycled textiles and ways of creating zero emission products will significantly reduce overall plastic intake.

In recognising the difficult task of becoming a sustainable business within the apparel industry, North Sails makes leaps and bounds in raising awareness through media investment into raising a conservationist voice in the mainstream fashion world.

Get ready for a Sunday at sea and explore the wide range of men’s and women’s North Sails apparel and accessories at THE ICONIC today.