Olli Ella

Sustainably minded brand Olli Ella designs thoughtfully considered children’s toys and homewares, founded in 2010 by two sisters with a passion for design.

Discover signature basketware from the creators of the bestselling Olli Ella luggy basket, with natural rattan basket bags, purses and clutches in fun mushroom, house and shell shapes to use in playtime. With their decorative aesthetic, Olli Ella baskets also double as storage in the playroom. Little ones will love an Olli Ella suitcase for travel or even storage at home, made using recycled materials for parental peace of mind.

Olli Ella dolls are soft companions for kids and a more eco-friendly choice in kids’ toys, with the bestselling Dinkum Dolls made from pure cotton and hypoallergenic materials with biodegradable elements. Little ones can play dress-up for a dolls’ day out in the pram with Olli Ella doll clothes and accessories, specially designed for easy use by toddlers and kids.

THE ICONIC is an official Olli Ella stockist in Australia, as part of an extensive kids' toys and homewares edit. Shop online 24/7 and enjoy the benefits of fast and free shipping Australia-wide, with delivery to your door available in Sydney, Melbourne, Brisbane, Perth and everywhere in between, as well as shipping to New Zealand.