Grounded in an effortless style aesthetic and a love for denim, womenswear label ONLY is part of an international and family-owned fashion company with a strong foundation and commitment to sustainability. A global fashion brand ONLY focuses on easy and pared-back everyday staples that can be worked into every woman’s existing wardrobe. A cool, casual charm runs through every piece, from relaxed tees to distressed denim cut-offs.
Distinguished by a laid-back charm with denim at its core, ONLY is perfect for any girl or woman who doesn’t want to sacrifice comfort for style. Well-fitting jeans with just enough stretch, elegant tops that float down the body, and the perfect boxy jacket to layer over any outfit are all pieces that can be found in the brand’s collection. Not defined by passing trends, ONLY finds its style signature in timeless silhouettes and everyday favourites that are guaranteed to be on high rotation in your wardrobe.
Browse through THE ICONIC’s pick of ONLY’s new collections – from button-up blouses, denim classics, and floral dresses, THE ICONIC has something for everyone. Effortless yet chic, and flattering without being restricting, an ONLY piece will make sure you look and feel your best any day of the week. Shop your next favourite jeans, tee, or dress with THE ICONIC today and take your everyday ensembles to the next level.