Named after the designer’s grandmother, high-end Melbourne based girlswear label Peggy pays homage by imbuing their contemporary designs with a sense of nostalgic whimsy. Catering to all ages from tots to tweens (0-12 years), their collections are inspired by the colours of the seasons, bohemian culture, and of-the-moment silhouettes.

Featuring classic colourways and fanciful prints alongside vibrant florals and playful patterns, Peggy palettes succinctly capture the care-free energy of girlhood. Their brand ethos is simple: fresh and lively designs that allow your little one to crawl, run and play in unrestricted comfort. Billowy onesies and relaxed silhouettes are expertly crafted from feather-light, breathable cotton, while crotch snap buttons and pull-on designs allow for quick and easy dressing. Their carefully collated collection includes everything from flowing dresses, playsuits, and skirts to nappy covers, hats, and long-sleeve swimsuits. With an affinity for frills, tulle, tassels, and lace, the range perfectly encapsulates free-spirited, youthful femininity.

Shop the Peggy range at THE ICONIC today for fresh and fun girls' fashion. Whether you’re looking for party-wear, accessories, or everyday staples such as basic tees and shorts, our collection will have you covered. You’ll love our express shipping across Australia and New Zealand that will have your order delivered to your doorstep in no time.