Pleasure State

Launched in 2004, Pleasure State was created out of a vision to design a fashion lingerie label that allies trendsetting styles with the perfect fit and ultimate comfort. Based in Sydney, Australia, the luxurious lingerie line is the perfect balance between reality and desires, truly capturing the essence of what women want and how it makes them feel.

Aligning lingerie styles with straight off the catwalk outerwear trends, Pleasure State designs collections that seduce and captivate. Embracing the highest standards of creativity, quality and technology, the brand continues to frequently reinvent and innovate. Famed for its glamorous designs, the brand is constantly at the forefront of style, aiming to keep you at the pulse of fashion. Embracing the highest standards of creativity and quality, the collection is playful, seductive and utterly spellbinding.

Pleasure State offers an elegant edit of women’s intimate pieces, from chemises to corsets, camisoles to suspender belts, briefs and bras. Browse through THE ICONIC’s online edit of this luxury lingerie label, choosing from stunning lace fabrications, delicate eyelash finishes, satin trims and Swarovski crystal embellishments to find the perfect piece for your underwear drawer.