For a curated edit of premium sneakers for women and men, look to cult footwear label Primury. THE ICONIC carries a tight assortment of Primury’s coveted unisex sneakers, making it easier than ever to cop this designer shoe brand online.

Purity of design and a progressive mindset underscore the Primury ethos. The brand champions a creative process that combines comfort, quality and originality - three tenets that define every pair of Primury shoes produced. The label strives for a more conscious take on footwear, utilising mindful materials like organic cotton and responsibly sourced rubber along with zero-waste cutting techniques to help reduce deadstock wherever possible. It’s in Primury’s DNA to experiment, subvert and redefine the realm of footwear, which results in a slew of groundbreaking innovations that push the boundaries of shoe design.

THE ICONIC’s offering of Primury shoes is the ideal place to find your next wear-forever pair. The brand prides itself on creating the perfect white sneaker, with low-top and high-top trainers available in stark white and warm neutrals. Look to their signature Paper Planes slip-on sneaker for an incredibly sleek and streamlined design, doing away with laces and excess heft to create the ultimate sartorial blank canvas. Chunky soles, textured leather, rugged canvas and sportive flourishes breathe new life into classic sneaker design, ensuring there’s a pair for every aesthetic.

Shop a sought-after selection of Primury sneakers online at THE ICONIC, and enjoy the option of free and fast delivery across Australia and New Zealand.