Since 1937, Ray-Ban has been shaping popular culture with its perennial styles and ground-breaking technologies, making its revolutionary debut into the market as a response to the progression of aviation in America. As airplanes flew higher into the sky, many US Air Force pilots complained about the harsh glare from the sun. Ray-Ban stepped in to create new anti-glare eyewear in the now classic Aviator shape. It didn’t take long for the news of Ray-Ban’s success to spread from pilots to anyone with an outdoor lifestyle. In the wake of WWII, Ray-Ban launched the 1952 Wayfarer model, featuring a thick acetate frame in contrast to the previous thin-framed Aviator style. Becoming a huge hit in the world of Hollywood and celebrities, they were seen on famous stars such as James Dean in 1955’s Rebel Without a Cause and on Audrey Hepburn in 1961’s Breakfast at Tiffany’s. The Wayfarer became one of the most instantly recognisable fashion items in history. THE ICONIC offers an extensive collection of Ray-Ban's best styles and colours, offering a wide range of eyewear for all ages. Constantly evolving, Ray-Ban continues to be a favourite in films, culture, sport and everyday outdoors activities. Renowned for quality, the brand is celebrated for its modern take on classic styles through meticulous craftsmanship and timeless appeal.