Founded in the late 1800s by Henry David Lee, Kansas-born company Lee Jeans envisioned to produce staple dungarees and sturdy jackets for the working-class men of that era. Since their establishment, the brand evolved to further diversify not only their products but also their demographic. In late 1949, Lee Jeans introduced Lady Lee Riders for women, a branch of the brand specifically designed to fit women better than the standard men's styles. Their creativity didn't stop there with Riders By Lee evolving into a brand of its own, and fast becoming a destination for all denim lovers alike.
As of 2016, the brand launched a covetable kids denim category, Riders Jnr By Lee that is built around the essence of over a century of iconic well-made denim and further their evolution as staple wardrobe essentials. The label’s range of children's clothing is between the ages of three and sixteen, with all designs created to be suitable throughout all stages of a child's development. From chilled essentials to the latest trends, Riders Jnr By Lee ensures the clothing will capture the attention of the youth of today. The label distributes their denim in all sorts of washes and cuts, with jeans cast in a subtle soft lilac to a bold noir black as well as further varying from a vintage straight leg to a contemporary skinny fit.
Crafted with comfort in mind, the label ensures any child of any age will enjoy wearing a pair of the durable, cotton-blended jeans. Whether they’re playing on the climbing frame, sitting in the classroom or running around on the weekend, Riders Jnr By Lee will have them covered. Shop THE ICONIC's edit of Riders Jnr By Lee denim A-line skirts, dungaree dresses, slim-fitting shorts and tapered jeans perfect for everyday usage.