Rue Stiic

Following a move across the globe from Venice Beach to Australia, Jillian Beed aimed to redefine luxe bohemian style for herself through the label, Rue Stiic. Beginning in 2013, the brand has since expanded to produce beautifully feminine pieces, including floaty beach dresses and lightweight separates cut with relaxed silhouettes. These essential summer garments are only available at a few locations, one of these now being THE ICONIC.

Inspired by a love of travel to places such as Bali, Southern California, Europe and the broad coast of Australia, Beed has created a destination for Australian women who lust after the everlasting bohemian trend. Designed in Byron Bay and handmade in the cultural hub of Bali, Rue Stiic clothing follows a thoughtful manufacturing process.

Featuring an earthy colour palette, the Rue Stiic collection offers sun-drenched style that lasts all year long. THE ICONIC’s edit of Rue Stiic features a warm 70s-inspired palette of sunflower yellow, earthy red, sage green and crisp white. Beautiful florals and nautical stripes adorn the range of jumpsuits, wrap dresses, playsuits, billowing crop tops, romantic mini dresses and lightweight shorts. Whether you’re heading for the beach, a garden party or need a look for casual Friday at work, you’ll find it when you search Rue Stiic on THE ICONIC.