Proudly Australian, gentlemen's label Rumi specialises in their bespoke offering of premium handcrafted accessories for men around the globe. Founded in 2015, Rumi's creative direction is lead by co-founder Alla Darwish. His personal passion for men's accessories influenced by his corporate experience as well as his desire to provide men from all walks of life with quality accessories at an affordable price point.

Rumi creates designs that are timeless yet have a feeling of nostalgia, as they echo trends, patterns and design elements seen cross the ’20s, 40’s and 60’s. Their collection includes classic pieces with an emphasis on colour, which are designed to adorn and enhance an outfit no matter the occasion.

Rumi uses the finest materials including silk from Italy, Egyptian cotton, Turkish leather, wool, velvet, gemstones and pearls which provide a luxurious sophistication to each and every product. The brand has a focus on quality, producing pieces that are made to last years, not just the season.

Browse through a thoughtfully curated range of Rumi here at THE ICONIC. With patterned ties, tie bars, classic belts, pocket squares and uniquely designed socks there is a multitude of options for you to accessorise your look with. Whether that be for everyday workwear, a birthday, event or the races our selection of Rumi will take your outfit from boring to bold with one small addition.