Scotch Shrunk

The little brother of Amsterdam-based label Scotch & Soda, Scotch Shrunk scales down the brand's signature, vintage-inspired aesthetic to create smart, rich-in-quality boyswear.

Launched in the Spring-Summer of 2008 under the Scotch banner, the Scotch Shrunk project was spurred by the demand to fill the gap in the market for finer, more affordable kidswear. A concept like a stone yet to be turned - consisted of a wholly-new practice; taking pre-existing menswear and literally shrinking them to fit the Scotch customer’s little brother, nephew and son. After making retail waves and gaining an international profile, Scotch Shrunk saw the launch of little sister label, Scotch R’Belle and from here the retail revolution into designer kidswear took effect.

Like Scotch & Soda, we here at The ICONIC are committed to providing a platform for exceptionally-made, economical and of course, cute, kids apparel. From winter woollen coats, suit blazers and button shirts with pocket squares, our selection of Scotch Shrunk has everything you need to dress him like the fledgling gentleman he is. Our extensive range of pure cotton crew-neck sweaters and tees is a testament to the label’s artistic heritage. Unique and playful embroidered patterns, terry-cloth appliques and chalk-inspired prints add whimsical touches to each individual garment. Integrate classic polos and sophisticated cashmere pullovers to expand the young chap’s smart-casual wardrobe and shop puffer-style vests and jackets to ensure year-round outdoor adventures.

Taking into consideration the energy and mischievousness of young boys, The ICONIC’s selection of Scotch Shrunk garments are all crafted from sturdy, made-to-last materials. Stress less with him dressed in their durable cotton denim jeans or an elasticised pair of jogger pants. Formal or not, The ICONIC’s Scotch Shrunk range has got your young one covered, no matter the occasion or the season.