Swim label Sunuva was created in 2007 by two mums who shared a mutual concern over the lack of UV-protected swimwear for kids available in stores and online. The solution was to create style-conscious designs that are crafted from the highest quality UPF 50+ fabric, which blocks out over 97% of the sun’s harmful rays.

A sunny day at the beach calls for sandcastles, splashing about in crystalline-blue water and, of course, roaring laughter — these elements of playful appeal are what Sunuva has expertly mastered. Practicality is fused with bubbling and vivacious prints we know both parent and child will love.

Their collections include bright, bold colours and ultra-cute pom poms on girls swimmers and cool depictions of animals and nature for adventurous boys. From striped boardshorts and long sleeve raglan rash vests to poncho towels and frilled bikini sets, there is a vibrant beach-ready Sunuva ensemble waiting for your child. Even your littlest ones are catered for, with nappy pants and babies beach rompers that will put their fashion foot forward even before they can walk.

Sunuva shows off the fun in a day out, exuding carefree confidence so you won’t have to spend the time worrying about sun safety. Simply pair with sunscreen and sunglasses for a smart and stylish finish. Here at THE ICONIC, we love this fashion label’s strong focus on children’s wellbeing without sacrificing quality or style.