SUPER by Retrosuperfuture® has become synonymous with innovative design and quality craftsmanship, pushing the boundaries of men’s and women’s eyewear with every collection.

The concept came to life in 2007 in Milan, Italy, born out of a dissatisfaction with the lack of options for eyewear that fused style and practicality. Founder Daniel Beckerman built his brand on an ethos of creativity, genre-bending and mutual collaboration with some of the most innovative designers and manufacturers in the world. Now armed with over a decade of experience, SUPER has perfected the art of eyewear, having experimented with new production techniques and finishings, and alternative materials and detailing with the highest quality.

Handmade by Italian artisans, each SUPER style is crafted from premium acetate with exclusively made lenses from German company ZEISS, ensuring practicality is never compromised by style. Hallmarked by a confidence in playing with shapes and silhouettes, each SUPER collection is featured in a range of unexpected shades with glossy and matte textures, subtle metallic detailing, experimental shapes, and a reinvention of classic styles. Constantly reinterpreting existing silhouettes, SUPER pushes the limits for eyewear design, offering a reconceptualisation of eyewear artistry.

Shop the range of SUPER sunglasses here at THE ICONIC for our selection of highly coveted designs. With styles that reference pop culture, vintage trends and futuristic imagination, there’s a SUPER style for every face shape and occasion. From rimless sunglasses to cherry-tinted lenses, mirrored flat-top styles, and havana brown frames, each piece exudes quality, comfort and unrestricted appeal.