Local lifestyle label The Beach People was launched in the summer of 2013 by sisters Victoria Beattie and Emma Henderson. Drawing inspiration from their friends, family and the coastal living of New South Wales’ Northern Rivers region, the sisters set out to create beautiful, functional products that capture Australia’s zest for seaside life.
The design process begins with individual inspiration – a feeling, an experience, a location, or an aesthetic. Every story is brought to life through carefully curated imagery, textures, and cuttings, forming the foundations of each unique item within the collection. Uniqueness, innovation, and unwavering quality are at the heart of The Beach People’s mission; the sisters test all products themselves, created to last and be enjoyed for years to come. Textiles are sourced for their superior natural qualities, and are effortless to care for and use time and time again. With a natural love of interior design, food, architecture and travel, the label underpins all that it means to experience and enjoy a carefree coastal existence.
THE ICONIC’s carefully curated edit of The Beach People features furnishings to complement every facet of your seaside adventures. The label’s signature round towels are made from plush cotton pile with unique designs inspired by beaches near and far. Bags and accessories rendered in rich leather and natural jute make a trip to the water even easier, all without sacrificing the sisters’ instantly recognisable style. For a slice of Australian coastal life, no matter where you are, shop our range of The Beach People today.