The East Order

Launched in Byron Bay in 2017, Australian label The East Order delivers a fresh take on femininity with their figure-flattering silhouettes. This new local label speaks to everyday, off-duty dressing with their coastal-inspired colour palette, delicate floral prints and relaxed yet shapely tailoring.

Oozing the appeal of endless summers and the beauty of Byron Bay, The East Order’s womenswear pieces celebrate and accentuate the female form. Lovers of vintage fashion will feel at home in the label’s range of dresses and blouses that fuse timeless poise with streamlined contemporary elegance. The East Order proves that floral dresses will never go out of vogue, just look to their maxi to mini dresses, cropped blouses and tie-up tops. These styles are the focus of the label and are versatile so that they will earn pride of place in your wardrobe for many years to come.

Expect adjustable details and features including tie-up bows, waist ties and wrap-through designs that allow them to be tailored to meet every women’s style, fit and shape. Feminine detailing including blouson sleeves and ruching keep your look youthful, as do the label’s range of jumpsuits and floaty tie-up tops, all destined to renew your love for daytime dressing and dainty floral prints.

Shop The East Order’s breathtaking range right here on THE ICONIC and bring the spirit of Australia’s most easterly point, Byron Bay, straight to your door.