Founded by Melbourne-based designer Helen O’Conor who made her debut at L’Oreal Melbourne Fashion Week in 2006, the launch of Thurley was inspired by a scholarship awarded to O’Connor at the prestigious Fashion Institute of Technology in New York. The collection was warmly welcomed with rave reviews from retailers, celebrities and the press, with the brand continuing to attract attention from premium local and international stores to this day.

Drawing inspiration from travel, culture and art, each Thurley collection has a strong sense of personality. With its name passed down through O’Connor’s Irish descendants - from O’Connor’s great auntie to her mother - the label has personal relevance and history.  Famed for its beautifully embroidered evening wear, Thurley revitalises ancient handcrafted techniques, sourcing skilled artisans to manufacture the pieces. It is this process and dedication to detail that sets Thurley apart. An edit of modern-meets-classic dresses, tunics, tops and skirts with flattering tailoring, Thurley is a master of eveningwear, focusing on delicately embroidered dresses and elegant gowns.

Invest in a romantic white lace dress for your next big event, or choose from geometric lace separates that can be dressed up or down. Pick pieces that make you feel your best, which can be mixed and matched with your pre-existing wardrobe.