What started as an idea to transform a simple t-shirt has grown into a fully-fledged sports brand designed to empower professional and amateur athletes all over the world. Kevin Plank, a former University of Maryland football player, established Under Armour in 1996 with the mindset to elevate the athletic experience for both men and women with innovative performance apparel, footwear and accessories.
When Kevin Plank noticed that the t-shirt he wore underneath his sports gear would become drenched with sweat, he decided to create a moisture-wicking undergarment. After a few tweaks, the t-shirt became the first of many designs to cement Under Armour’s position as an innovative global sports brand.
The Baltimore-based company provides a tried and tested collection of products that combine cutting-edge fabrics with innovative technologies. As well as using moisture-wicking fibers, Under Armour designs incorporate Heat Gear, Cold Gear and All Season Gear technologies to help you reach your best performance and feel your best, no matter what the temperature or weather conditions. Amongst the UA range of leggings, tights, tees and jackets, you’ll also find pioneering concepts such as UA TECH, a performance fabric engineered to feel like cotton but work like Under Armour and Charged Cotton. Suitable for sports ranging from running to basketball, Under Armour offers footwear designed with forward-thinking features such as Charged Cushioning. To provide an all-round experience for today’s athlete, the brand also produces accessories including bags, headwear and socks.
No matter how you stay fit, what sport your play or your level of experience, THE ICONIC provides a carefully curated selection of Under Armour’s sports apparel, sneakers and accessories that meet men’s and women’s athletic needs.