Since exploding onto the fashion scene in the 1980s with a commanding contemporary presence that permanently altered the luxurywear landscape, Italian label Versace has achieved an iconic status in popular culture. Contradictory to the minimalist trends of the time, Versace set the standard of ‘more is more’ with decadent designs, mish-mashed prints and game-changing silhouettes. Diffusion line VERSUS Versace was established in 1989 as a gift from Versace’s founder Gianni to his sister Donatella whose creative expression flirted with dangerous hemlines, rocker-chic style and a re-imagination of femininity.
Now synonymous with the supermodels of the ‘90s, VERSUS Versace is an icon of its own, with their range of rule-breaking accessories and extravagant time-pieces that demand attention. Taking cues from the label’s mainline, VERSUS Versace explores unique individualism and innovation, constantly challenging mainstream notions of creativity with a flair for the unconventional. Crafting high-quality men’s and women’s watches, each collection is characterised by glinting gold-tones, stainless steel cases, mineral and sapphire glass faces, and the iconic Medusa head logo. Contemporary codes of style blend with classic notions of excess for lavish accessories that are made to last beyond seasons.
With express shipping across Australia and New Zealand, shop THE ICONIC’s curated collection of VERSUS Versace for pieces that are bound to be treasured staples in your arsenal.