A high-performance activewear brand founded in Bondi, Australia, Vie Active (translating to ‘Active Life’ in French) was born from founders Bryan and Noa Ries’ desire to create activewear that was technical yet discreetly luxurious. As a personal trainer and health and fitness obsessed mother, Noa had an epiphany one day when she found herself in lycra activewear. Reminiscing on the sensation of getting dressed for work (a feeling she savoured when working in the advertising industry), she realised she could workout whilst still feeling fashionable and chic. Designed to capture the fun and freedom of the pair’s lifestyle by the beach, Vie Active enables its wearers to enjoy the benefits of living an active life without compromising the way they look and feel.
Designed and tested to perform through the most intense workouts, Vie Active clothing is both flattering and functional. Created from quick-dry, moisture-wicking Merino Perform™ fabric, the collection is the ultimate in style, comfort and performance. Carefully stitched flat seams minimise itching and chaffing, while concealed zips and pockets provide storage without adding bulk. Natural elasticity means products retain shape, while Vie Active cuts flatter the human form without compromising on comfort. Committed to making clothes that truly forge fashion, fitness and function, Vie Active’s logo, ‘the triad’ represents the three foundations of the brand.