Georgia Alice

New Zealand-based designer Georgia Alice Currie didn’t set out to become a trailblazing success, or a name intimately synonymous with ‘cool’. Her namesake label began as a humble desire to craft pieces she couldn’t find on the racks, but often, that’s how the most organically successful labels bloom.

A favourite among street style starlets, Currie’s seven year old brand is underpinned by boyish separates offset by notes of unadulterated femininity. Sculptural off-the-shoulder blouses, deconstructed shirting and - of course - those iconic cropped pants with the trumpet-shaped flares. These are all products of Georgia Alice’s aspirational yet grounded genius.

Pushing the boundaries of proportion, Georgia Alice designs marry challenging silhouettes with streamlined tailoring. Usually rendered in a monochromatic palette of the most carefully considered fabrics, her collections are at once wearable and inspiring. Oversized blazers cut from contemporary tweeds sit beside sculptural ruched tops and slip dresses in liquidy silks, making for pieces that slot seamlessly into the modern woman’s wardrobe.

THE ICONIC presents a curated range of Georgia Alice designs, giving you the chance to swathe yourself in the designer’s IT-girl-approved wares. From two-piece suits stamped with soft florals to crisp white shirts and tapered pants, our selection of the zeitgeist designer’s current collection is an offering worthy of the most carefully curated capsule wardrobe.