Known for their progressive take on everything from high-fashion pieces to everyday wardrobe staples and base layers, Huffer sets the benchmark for men’s and women’s fashion in its native New Zealand. Since its inception in 1997, the brand has remained driven by a design ethos that aims to combine innovation with the latest trends.

With a legacy spanning over twenty years, Huffer has grown from small beginnings as a streetwear label loved by skaters and snowboarders to a brand with cult status, sported by the likes of Hollywood A-listers such as Orlando Bloom. With urban classics that can be defined by a youthful attitude, enduring quality and innovative design, each collection strikes a cool balance between sportswear and street-style.

Whether you're hitting the beach, the slopes or the street, Huffer has a wide range of wardrobe staples for both him and her. With collections that are at once modern and perennial, each piece is made to reflect designer Dan Buckley’s active lifestyle and love for adventure. Stripes, ringer tees, slouchy drawstring shorts and a cool colour palette are amongst the biggest trends taking centre stage this season and the New Zealand label doesn’t disappoint. Expect laidback silhouettes, effortlessly wearable fabrics, and a line of denim and basics destined to form the basis of your weekend wardrobe all year round. Shop the latest trends in street-style today with the wide selection of men’s and women’s Huffer available at THE ICONIC.