Feel empowered, confident and stylish everyday with Australian sports lifestyle label Jasmine Alexa. Launched at Melbourne Spring Fashion Week in 2016 by designer Jasmine Gescheit, Jasmine Alexa sits firmly at the intersection of premium design, exceptional quality and unwavering functionality.
With the pace of our daily lives ever-increasing, Gescheit sought to create a range of clothing that meets the needs of the busy, style-minded woman. With a focus on designing clothing that feels as good as it looks, the Jasmine Alexa brand is synonymous with effortless monochrome separates and workout-friendly designs that can take you from studio to street and beyond. Since Jasmine Alexa’s inception, the brand has been featured in several of Australia’s top magazines, such as Women’s Health and Fitness, Harper’s BAZAAR, Sporteluxe and Grazia, to name a few.
Here at THE ICONIC we stock a curated collection of Jasmine Alexa’s signature designs. With bike shorts and tights alongside sleek and supportive crop tops, cosy puffer jackets and breathable jersey tanks and tops, Jasmine Alexa’s street-meets-sweat activewear is a modern minimalist’s dream. Realised in a timeless palette of graphic black and white, every Jasmine Alexa piece is designed to mix and match seamlessly within the collection and your wider wardrobe too.