Since its inception in 1983, Italian luxury label Moschino has continued to stay true to founder Franco Moschino’s aphorism that fashion should be fun, with reiterations of the brand’s tongue-in-cheek aesthetic once again taking centre stage in the designer’s diffusion label LOVE MOSCHINO. Continuing in the same bold, light-hearted vein that turned heads in the ‘80s, LOVE MOSCHINO offers a collection of playful, pop-inspired ready to wear shoes, bags and accessories.

The latest collection features styles that cleverly combine pop culture with all the propriety of a couture brand. Influenced by creative director Jeremy Scott’s rebellious attitude and irreverent sense of humour, LOVE MOSCHINO’s insurgent designs are punctuated by logoed appliques, pop imagery and appropriately ostentatious metal embellishments. Classic cross body bags inspired by the quilted designs that defined entire decades have been cleverly reinvented to reflect current runway trends, while timeless black pumps are given a subversive twist with branded embossing and a smattering of studs.

With a vast range of exuberant pieces finished with a close attention to detail, it's no wonder the designer diffusion label is taking the fashion world by storm. THE ICONIC offers a curated selection of LOVE MOSCHINO’s most covetable pieces. Shop our pick of everything from slip-on sneakers to quilted wallets and embellished bags, available in a range of colours to complement every outfit.