Founded in 2010 in New York City by Michelle Watson, MICHI is not just an activewear apparel brand, it is THE activewear apparel brand. Before Michelle Watson and MICHI, the activewear landscape was something completely unrecognisable from what we see today, with the brand’s innovative collections pushing the industry into a new era of high-end activewear.

Michelle Watson had a vision to create aesthetic activewear by artfully splicing crop tops and tights with ventilated mesh inserts and cut-out detailing. Supportive bras with strappy caged designs add an urban edge to your activewear repertoire. Expertly made with the brand’s signature performance fabrication, the collection offers generous stretch for sculpted support and unrestricted range of motion. With an aim to blend high performance with high fashion, the MICHI collection will carry you with style wherever the day takes you – from the office, to brunch, to medication and back again without batting an eyelid.

At its core, the MICHI range is versatile and multi-wearable. Pair the edgy crop tops with high-waisted denim and heeled boots for a night out or style the second-skin leggings with a bomber jacket and sneakers for a take on sartorial streetwear.

The pioneering MICHI range is a revolutionary combination of high fashion and high performance. Scope the MICHI range today at THE ICONIC, with signature styles such as the Zero-Gravity Bra, Avalon Crop Top and the Molten Tee, amongst others for a one-stop-shop in style, performance and versatility.