For British high street fashion with originality and personality, look to Miss Selfridge. Founded in 1966 as a young women’s apparel section of the iconic UK department store Selfridges, the brand successfully tapped into the demand for accessible, cutting-edge fashion. By 1969, several independent Miss Selfridge stores were appearing across London and now Miss Selfridge is stocked around the world while continuing to inspire customers with popular high fashion trends at affordable prices. Miss Selfridge womenswear and accessories deliver head-turning style. Utterly feminine and always on-trend, each collection speaks to young modern women who want to look great no matter what the occasion. The extensive range includes mix-and-match pieces to fill your wardrobe – think collared blouses, leather jackets, denim skirts and jeans, floral frocks, pinafores and maxi dresses – in chic fabrics like velvet and vinyl. Have a special occasion coming up? Miss Selfridge’s edit of eveningwear is ready to dress you for formals and proms, parties, weddings and nights out on the town. Head-to-toe glamour is at the heart of Miss Selfridge fashion. Everything from basic t-shirts to evening gowns are designed with jewels, sequins, beaded details and embroidery which makes each piece feel extra special. A commitment to quality construction and thoughtful design sets the brand apart and ensures women feel confident whether they’re in the office, getting ready for date night or on the dancefloor. With Miss Selfridge Petite you’re always guaranteed to find something to wear. Adopt this season’s most covetable trends from the runway with THE ICONIC’s range of Miss Selfridge Petite apparel.