Here at THE ICONIC we believe style and comfort should be accessible to all, especially mothers and expecting mums. Enter MOVEMAMI - a Sydney-based maternity activewear label born out of a desire to empower women during their pregnancy, birth and beyond. With the aid of maternity and health experts, pregnant women and mothers across the globe, MOVEMAMI strives to design breastfeeding tops and sports bras, pre- and postpartum support leggings, breast pads and nursing tops that not only flatter a woman’s bump, but help her feel comfortable and protected during one of the most important journeys of her life.

MOVEMAMI is completely devoted to the pursuit of excellence. All their designs are sketched in their Sydney head office, where they work with mothers, health practitioners and maternity specialists - all the people you would want designing the clothes that will help you rock your bump. They have released a range of incredible products, such as a colouring-in nursing sports bra. Their creative, innovative and essential pieces are endorsed by mums everywhere. Testimonials are offered from mums who also work as physiotherapists, midwives and specialists in pre- and post-natal care. The loyalty of these customers show that this is a brand you’ll love all throughout your birthing journey.

MOVEMAMI is available on THE ICONIC now for new mums who are ready to get back on the go. Shop our range of nursing sports bras and supportive leggings without hesitation - our fast delivery mean you can get active straight away, and take your little one along on the way.