For a more considered approach to hair care, we love Pureology. THE ICONIC Beauty is the perfect place to shop all things Pureology online, with the latest shampoo, conditioner and hair treatments formulated with a clean and vegan ethos in mind.

Pureology was launched in California in 2001, pushing the clean beauty concept forward with their ZeroSulfate® shampoos and completely vegan formulas. Their bottles are 100% recyclable, and made using 95% post-consumer recycled materials. While all the trappings of a mindful beauty brand are well and truly present, it’s what’s inside the bottles that we love the most. Over the past twenty years, the brand has continually innovated to bring their customers an indulgent hair care experience for colour-treated hair.

THE ICONIC carries an ever-growing assortment of Pureology hair products for a variety of hair types, with particular focus on colour-treated hair. Look to the brand’s sleek colour-coded bottles to find your perfect hair care match. Quench dry, dehydrated strands with the Pureology Hydrate range, or strengthen and fortify brittle hair with the Pureology Strength Cure collection (there’s even a suite specifically for blondes). Achieve smooth and silky locks with the brand’s Smooth Perfection shampoo and conditioner, or build body and movement with the Pure Volume Conditioner.

For a premium range of hair care products that align with your core values and keep your colour looking its salon-best, look no further than Pureology. THE ICONIC Beauty is the ultimate destination for Pureology hair online, with the option of free and fast delivery across Australia and New Zealand.