THE ICONIC is a truly unique brand. We entered the market in 2011 with the vision of defining the future of fashion retail. Since then we have created a brand known throughout Australia by connecting 20-35yr old shoppers with the best fashion and sports product through the most inspiring and rewarding shopping experience.
To Define the Future of Fashion Retail of Australia & New Zealand
WE ARE TRUE TO OUR CUSTOMERS
We are committed to delivering an outstanding shopping experience. We are the brand that customers love, trust and enjoy. We always put our customers first.
WE DREAM BIG
We know that we need to be the best in many disciplines: fashion, digital, marketing and operations. We think creatively and share ideas, eCommerce smarts and entrepreneurial spirit. We constantly improve and innovate to achieve our dreams.
WE GET THINGS DONE
We are doing what’s never been done in Australia. We know that an idea is only as strong as its execution.To achieve big dreams we are passionate, pragmatic and deliver results fast.
WE ARE STRONGER TOGETHER
We celebrate our wins, share our learnings, and support each other through ups and downs. We are one team, defining the future of Australia and NZ Retail together.
Hear what we have to Say
“No two days are the same and when you go home you’re exhausted, but you love it, you wouldn’t be here if you didn’t.“
- Toni Baston / Head of Womenswear, Buying
“At THE ICONIC innovation drives us. Everytime we approach a new problem innovation is always something we aim to achieve – build something that no one has built before. Our engineering team is always trying to find ways to improve the way we work and what tech we use.“
- Manuel Silva / Head of Engineering
“Working at THE ICONIC is like no other job. You are empowered to drive change, make a difference and push the boundaries every day. It is such a stimulating, inspiring and fast-paced environment but we all have a laugh at the same time too.“
- Katy Harris/ Talent Acquisition Manager