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Summer Style with Substance
Get to know a bit about Instagram It-Girl @AllyMayHayward
It’s easy to see why Ally is up there on our Instagram It-Girl list. She’s the face of her self-run fashion and lifestyle blog, Substance, with a pretty impressive social following, plus she’s just cool beyond words. Taking us on her most recent trip to Fiji, she lets us in on a few of her summer essentials.
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In summer, I can’t live without sunscreen and hair oil to keep my hair from the heat and the salt water.
My #1 beachside beauty tip is to swap out my usual beauty routine for liquid bronzers – they’re the best and less is more when it comes to makeup in summer.
In my beach bag, I always keep a good book to tune out to, plus hair oil to tame my tresses after a day out in the sun and sea.
My song for summer will be Feel It Still by Portugal. The Man and Fiji is definitely still my ideal summer escape destination!
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Midnight Swimwear Gili Bralette Top with Peony Le Spot Hi Pants
Play down prints with a plain bikini top and freshen a monochrome palette with a flash of canary yellow.
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Midnight Swimwear Malibu One-Piece
Make a statement in the hottest shade of the season – lifesaver red. We’re loving high-cut retro swimsuits at the moment.
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Bec & Bridge Heavenly Sky Playsuit (sold out)
Cool off in white looks with a breezy feel. The Bec & Bridge Heavenly Sky Playsuit has sold out but you can look just as carefree in the Heavenly Sky Top – shop the look to see.
For more summer style, check out @allymayhayward on Instagram or shop our newest swim arrivals.
