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The Iconic Edition

This Must Be The Place 

Introducing a new season by Considered. Think soft tailoring and shirts to layer through the years to come.

Since planning our shoots for this year, bushfires devastated the lives of many and destroyed so much of what we know as Australia. It’s our duty as an Australian retailer to do what we can to make a difference to communities affected by the bushfire crisis.

So, we changed our plans – all of them – and for the coming months, our campaigns will be shot and told in bushfire affected areas. We’re booking local accommodation, eating in local restaurants and making use of local suppliers, in the hope you’ll do the same.

This shoot took our team to Kangaroo Island, led by our friends – and the brains behind #BookThemOut – South Australian Tourism.

Plan your own trip to paradise: check in with our guide to Kangaroo Island for inspiration. #BookThemOut

THE ICONIC
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