/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2F9476cc703c8252ac1e65efb685d6c3666531a961_selena-gomez-puma-defy.jpg%3Fauto%3Dcompress%2Cformat)
Late last year, Selena Gomez announced she was partnering with Puma and since then we’ve wanted everything she’s touched. First there was the En Pointe range which had us signing up to every dance class imaginable, and now she’s just dropped a new pair of trainers to add to the collection. We’ll be adding the Puma Defy Women’s sneakers to our bag as soon as they launch Australia wide on the 31st of May, and here’s why you should too.
1. They’ll seriously up your style game
2. They’ve got Selena’s tick of approval (she hosted the launch party for them in LA, we were invited and it was amazing)
3. They’re new sneakers and who isn’t looking for an excuse to add another pair to our collection?
4. They’re technically a sports shoe but you can wear them with anything (we’ll be rockin’ them with casual athleisure looks)
5. They’re made for all types of training, even dancing (see video)
6. The design is a perfect mix of style and function meaning you’ll look good going to and from the gym and also get the support you need when you work out
/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2F33ab6c7d0b7083a62edf92729de31a2551c2c582_puma-defy-sneaker-boxes.jpg%3Fauto%3Dcompress%2Cformat)
/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2Fa5d99abce3291d3199f31324ab8fdca013f53b17_puma-defy.jpg%3Fauto%3Dcompress%2Cformat)
/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2F727990eef73c5bbe1bafe875a1878708fcd62030_puma-defy-sneakers.jpg%3Fauto%3Dcompress%2Cformat)
7. They’re specifically shaped for the female foot - how can you resist something that’s basically made for you?
8. They have a fully knitted upper that hugs your feet but also gives them a barely-there feeling
9. Their sock-like design means you can just pull on and go, added laces provide a custom fit
10. Their Rebound Foam midsole makes them so comfortable you’ll never want to take them off, and gives you more energy return with every step
11. The thick sole provides added cushioning when you train, plus gives you a little more height
12. They’ll be available in four very cool colourways including pure white, aqua blue and black and white monochrome
13. They’re almost destined to sell out
/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2F1d6265cbc0bcc6a1026aed1532a313932abde26f_18ss_btl_ecom_rt_eea_en-pointe_phenomsatin_navpromo_left_590x300.jpg%3Fauto%3Dcompress%2Cformat)
/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2Ff9c132e9ff393e92fbc0dd8c716cb7d88c7c3a41_accidental-exercise.jpg%3Fauto%3Dcompress%2Cformat)
/https%3A%2F%2Fimages.prismic.io%2Ftheiconic%2F489edd4ee68f34ff2d37afcd22ea2c4575a1bf0a_775159782mb00104_active_run.jpg%3Fauto%3Dcompress%2Cformat)