Hype is near everything when it comes to picking the pair of perfect kicks. If it doesn’t have an official celebrity endorsement or a rare colourway that, in some circles, it’s barely worth looking at. But brands are constantly putting out sneakers that ooze understated style that don’t require paying a ridiculous mark-up or braving a sneaker raffle, and they often signpost the next big sneaker trends to come. Here are four models that we think are set to dominate 2020.
Veja V-10
Don’t expect to see Veja’s already iconic V to disappear any time soon, as they’ve proven they have what it takes to blend sustainable design with a fashion-forward aesthetic better than anyone else.
PUMA Basket Classic
2020 could be the make or break year for PUMA’s newly-launched Basketball division, which just announced its first collab with J-Cole. The Basket classic could be pivotal if the brand is to bring the fight to the likes of Nike and Converse in terms of retro b-ball styles.