Anchored in Australia, global brand The People VS has gained a following for its ‘Wear It & Destroy It’ approach – they reckon, pre-loved looks better. The label’s developed a unique laundering process that achieves a vintage-inspired look from wear one and each piece in their collection of ‘grunge fashion fundamentals’ is made in limited numbers, so you don’t feel like you’re going to show up to the party in the same shirt as everyone else.
“In those early years we spent countless hours trawling flea markets for silhouettes and experimenting with washing, dying and innovative printing techniques to establish what would become our signature...” say the guys behind the brand. From faded tees and statement shirts to distressed denim, The People VS’s distinctive designs look better the more worn and aged they get. Wear ‘em to death.