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They say a picture is worth a thousand words, well this particular one is worth a thousand dollars in wardrobe updates, twice yearly, every year for the next 10 years, and then some – it’s MEGA.
In celebration of THE ICONIC RUNWAY X, we’re auctioning our first NFT.
Bid now for your chance to own a piece of the runway – THE ICONIC RUNWAY X NFT
“It's all about expression!” says Bianca Beers, metamodel and digital artist featured in the NFT. “Walking the show was so fun and high energy, it was really inspiring and amazing to be around so many beautiful people. The theme was definitely joy!”
All proceeds of the auction will land with our community partner Thread Together, driving social and environmental change.
In addition to owning THE ICONIC’s first NFT, the successful bidder will also score:
- A seasonal wardrobe styling session and refresh (worth $1000) with THE ICONIC every year, twice a year, for the next decade (that’s $20,000 in total!)
- An exclusive additional digital portrait designed by NFT artist and influencer, Bianca Beers
Bianca and her artworks have featured a number of times on THE ICONIC SneakerHub, so trust us when we say your portrait is going to come out *stunning*. If Bianca were designing her own digital portrait, her Meta wardrobe would be out of this world next level, “geometric curves flying out all over the place – something really femme and fantasmal and spacey and ‘look at me’ – with some killer platforms and absolutely drippingggg in jewels!”.
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So what exactly is an NFT?
An NFT, or ‘non-fungible token’, is a unique, digital certificate that is stored on a blockchain and provides certain ownership rights in an asset, typically a digital one.
Anyone can create an NFT, in fact, Bianca says it’s as simple as uploading to Instagram, but what makes it valuable is the work that gets put into it. “I create the art like usual (illustrate in Photoshop and save as a hi-res PNG or GIF) then simply upload the file to the NFT platform (like you would a post to IG or something) - there's really not much to the process! It's more so about creating a cohesive story with collections, which I really enjoy and in a way is like a digital version of an art exhibit!”.
Why do I want this NFT?
Not only does it give you ownership bragging rights for THE ICONIC’s first ever NFT, you also score impressive wardrobe perks (worth $20,000) as mentioned above, AND a stunning digital portrait of yourself, created by Bianca. Plus, all proceeds will be donated to our community partner, Thread Together, who help distribute clothes to those in need.
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How do I place a bid?
Take part in THE ICONIC RUNWAY X NFT auction and make a bid on the auction’s website nft.theiconic.com.au but be quick, bidding closes 23:59 6 November 2022.
You can place a bid with regular Aussie dollars – no cryptocurrency needed. At the end of the auction, the highest bidder will be granted the NFT and its utility and their details will be collected for the next step. If that’s you, you’ll need a web3/crypto wallet – don’t worry, we’ll guide you through the process.
For more information, check out FAQs here.
All T&Cs and details about the auction can be found here.
Free delivery on eligible orders.
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