It's easy to lose your way in the ever-swirling vortex of hype, money and clout that is the sneaker game. There are endless models and manufacturers to choose from, yet nearly every season, it seems as if the aesthetic, brand or model that most people want to get their hands on has changed.
It’s an arena that’s incredibly hard to navigate as a buyer, but also one that takes no prisoners for anyone designing the kicks themselves. Which is what makes the enduring appeal of Common Projects, the Italian-American brand making minimalist sneakers with a high-fashion air, so damned impressive.
Common Projects are now well known as being the brand that makes clean kicks that bridge the gap between sport and luxury. But it’s their dedication to craftsmanship and quality that make their shoes, most notably the iconic Achilles Low, not only stand out more the closer you get to a pair of them, but a more versatile option than a clean white sneaker from any common sportswear brand. And in a world where the lines between luxury and urban wear are more blurred than ever, they make an invaluable all-purpose weapon to hit the town with.