Beyond a Trend: How Wearing Pink Can Make a Difference this Breast Cancer Awareness Month

Shop fashion stylist Donny Galella's top picks from the McGrath Pink Edit.

To mark Breast Cancer Awareness Month, THE ICONIC has teamed up with the McGrath Foundation and celebrity stylist Donny Galella to launch the bespoke McGrath Pink Edit for the duration of Breast Cancer Awareness Month this October.

Galella, one of Australia's most in-demand fashion stylists, knows better than most the impact a breast cancer diagnosis has on a family, having lost his beautiful sister Maria to the disease last year.

“I am a longtime supporter of the McGrath Foundation and passionate about helping people undergoing breast cancer treatment feel good. I jumped at the opportunity to style the McGrath Pink Edit with THE ICONIC to support the vital work of the McGrath Breast Care Nurses,” says Galella.

“What you wear can have a transformative effect on your mood and wellbeing, particularly pink, which is both calming and empowering. It’s also the colour of care that represents the McGrath Breast Care Nurses, and you can get behind the power of pink by shopping the McGrath Pink Edit knowing you’re making a difference.”

Exclusively featuring hues of pink from AERE, Atmos&Here and Dazie, the capsule collection has been curated by Galella with a vibrant mix of women’s pieces in sizes 8-20.

From flowing dresses to tailored blazers and statement shoes, shop Donny Galella’s top 5 picks from the McGrath Pink Edit:

Shop the look

With more than 20,000 people expected to face a breast cancer diagnosis this year, 10% of all profits from the collection will go directly to funding McGrath Breast Care Nurses who provide physical, emotional and psychological support from diagnosis and throughout treatment for people experiencing breast cancer.

Extend your support and turn Breast Cancer Awareness Month into your month to get behind the McGrath Foundation and the power of pink.

shop the full mcgrath pink edit now

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