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The Iconic Edition
Advice
|28 May 2019|7 mins

Have You Considered… Saying Sayonara To Single Use Plastics?

“Nearly half of all plastic products littering the world today were created after 2000, … And yet over 75 per cent of all plastic ever produced is already waste.”

We surf in it, swim in it, lie by it. We travel across it. Yet, as World Ocean Day pops up in our calendar, it’s a reminder that not all of our daily habits are in its favour.

A few years ago a video (complete with graphic warning) went viral: a team of scientists spent a little over eight minutes off the coast of Costa Rica pulling a plastic straw from the nostril of an Olive Ridley Sea Turtle. It was agonising, excruciating, and a can’t-look-away reminder of exactly where our rubbish can end up.

On the team, and the woman who posted the video, was Christine Figgener, a sea turtle expert at Texas A&M University. She told National Geographic that she’s seen turtles with plastic bags and toothbrushes in their stomachs.

Straws are useless, Figgener told National Geographic, and contribute to the 5.25 trillion pieces of marine trash that have ended up in the ocean.

It’s no secret that our use of, and reliance on, plastic are harming the thing we love so much and all that lives in it.

WWF's recent  global plastic report, Solving Plastics Through Accountability (released this March), comes with a warning:

“Plastics are polluting nature, endangering wildlife and taxing natural systems. It is entering the food we eat and the air we breathe.”

via Instagram @wakenedapparel

At last count, 53kg of virgin plastic was being produced per person – globally. And this is tipped to rise as the WWF estimates this will hit 40% by as soon as 2030.

Plastic is a material that was made to last – yet, we throw it away first go. It sits in landfill, floats in our oceans or is incinerated.

“Nearly half of all plastic products littering the world today were created after 2000,” writes report. “This issue is only decades old, and yet over 75 per cent of all plastic ever produced is already waste.”

The WWF is calling on all consumers to, among calling for regulatory change, “reduce your consumption of unnecessary plastics, reuse and recycle what you do use”.

This is the simple questions asked by Take 3 For The Sea.

And their response was simple: every little bit counts.

“Simply, Take 3 pieces of rubbish with you when you leave the beach, waterway or … anywhere, and you have made a difference.”

Since the charity kicked off their efforts, they’ve seen 10 million pieces of rubbish removed annually, with participation across in 129 countries.

So, how can you help?

Cut out plastic bottles

via Instagram @@swellbottle

Cut out plastic bottles

Take 3 estimates that over 1 million plastic bottles are purchased every minute around the world.

Go instead for a reusable drink bottle. And, you can take it one step further with your bottle of choice. S’well, for example, partners with UNICEF, and has committed $1.4million since 2017 in an effort to help provide clean and safe water to the world’s most vulnerable communities.

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Say no to plastic bags

via Instagram @thebeachpeople

Say no to plastic bags

Shares Take 3: “An estimated 500 billion to 1 trillion plastic bags are used annually worldwide. That’s nearly two million plastic bags every minute. On average, plastic bags are used for a few minutes then thrown ‘away’.”

So, go for a bag you can use again and again. Keep a tote in the back of your car, at the office or wherever else you feel you might need it.

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BYO Coffee Cup

via Instagram @frankgreen_official

BYO Coffee Cup

Do the maths: if you’re down for two coffees a day, that’s 14 a week, and a rough 728 a year. That’s how many cups you have cruised through. With that number in mind, consider this: most disposable coffee cups have a thin plastic lining that pushed recycling into the too-hard basket.  So, yes, that’s that number, in landfill. So, invest in a reusable cup. Some Frank Green coffee cups even have inbuilt PayWave, meaning you don’t even need to bring your CC on your daily coffee run.

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Did you know that THE ICONIC’s packaging is recyclable? Do your part to ensure it stays out of the ocean by recycling cardboard at home and taking the soft plastic delivery satchels and garment bags to the REDcycle bin at most major supermarkets. From there they will be made into recycled plastic products like outdoor furniture.

Learn more about how THE ICONIC is addressing the impacts of its business operations more broadly, including our packaging here.

Elle Glass
Writer
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