How THE ICONIC Is Helping Those Affected By The Bushfires

The devastating bushfires raging across Australia are impacting communities – including some of our own staff – homes, wildlife and the firefighters and volunteers who are fighting to defend lives, property and livelihoods. To support those affected, THE ICONIC is taking part in the National Retail Disaster Relief Initiative. Contributing to the Red Cross Disaster Relief fund, this initiative will see over 20+ retailers across Australia join together to make a donation.

At the same time, to support charities requesting everyday supplies THE ICONIC will be turning our Sydney HQ and Western Sydney Fulfilment Centre into drop-off zones for non-perishable essentials and wildlife care, where people can bring donations to be distributed to those in need. Look out for further information on our social channels about how and where to donate, in the coming days.

We are moved to see the support for those in need coming in from near and far, both locally and internationally and this is a complex and on-going issue that Australians will be grappling with for some time to come, so we will also be working closely with our charity partner, Thread Together, to help provide urgent clothing items for affected communities, provide additional volunteer support and on-going assistance to help people get back on their feet.

*Hero image with thanks to Getty Images.