The Not-So-Basic Label We Are Living In

Exclusive to THE ICONIC and part of our Considered edit, AERE has cracked the perfect balance between pretty and practical. Their A-line midi dresses have been smattered across our social feeds with billowing sleeves, modern cut-outs and tiering in all the right places. There's also one white linen dress we're seeing all over Instagram. But it’s not just the ultra-flattering frocks that have given this label its cult status. Favoured by those in the know, who prefer to work smarter not harder when it comes to polished everyday style. Practical unsung wardrobe heroes like collared ribbed button-ups, oversized shirts and wide-leg trousers have been revamped with AERE’s feminine charm that glints of nostalgic silhouettes slightly tweaked to feel current. Leading the charge when it comes to using more sustainable materials for their collections including the textures du jour — linen and organic cotton. The values sync up with a more conscious wearer who enjoys garments that are equally soft on the body and the earth too. Given we’re in the countdown for a much-needed summer of love, the latest edit of vibrant knits and flowing shapes are just the thing to instil joy into your daily rotation without throwing your minimalist game off kilter — in particular a chunky stripe 70s knit that even the most neutral devotees fall in love with colour again.