The Tomato Girl Is Everything We Want To Be Right Now

The Tomato Girl loves to get dressed and get on with her day, and the best way? With a floaty white dress, of course. A slip-on-and-go linen or cotton dress is perfect for spending the day soaking up the sun, perusing farmers markets or winding your way along the Mediterranean coastline (in spirit, or IRL). Keep it simple with a white sun dress from AERE or Dazie, or really lean into the aesthetic with postcard-worthy prints from Kate Spade, Amelius and Lover.

Off-the-shoulder tops, frilled blouses and sweeping maxi skirts are all treasured favourites in any Tomato Girl’s wardrobe. Look for pieces in a warm, earthy palette of browns, burnt yellow, hunter green, white and – of course – tomato red, and accentuate with pops of gold and soft suede (but more on that later…). Shirring, broderie anglaise and Oroton’s Mediterranean-inspired motifs prove that while simplicity is key, it needn’t be boring.

Get ready to live in flat sandals this season. Because you’ll be wearing them everywhere, invest in a premium pair like Ancient Greek Sandals’ signature strappy slides. Tan leather is a Tomato Girl classic, but we’re fans of black and metallic too. If it’s not quite sandal weather, a pair of clogs or suede boots work just as well.

The Tomato Girl forgoes flash in the pan jewellery trends, preferring pieces passed down through generations or treasures discovered at local markets. Continue to wear the sentimental pieces you already own, mixing in gold medallions, coin pendants and signet rings to channel a little more old-world charm when the mood strikes.

You didn’t think we were going all the way to the Mediterranean coast without taking a dip, did you? For days spent by the sea, look for swimsuits with soft, feminine flourishes like florals, frills and ruching. Our pick? A one-piece from Peony swimwear, layered under their floaty separates just in time for aperitivo hour.

Tomato Girl’s beauty lineup is deliciously simple – a swipe of mascara, a just-bitten lip stain and a hint of faux glow are all you need. And because it’s not a look but a lifestyle, bring a little Tomato Girl into your home with charming table linen, holiday-worthy wall art and a fresh scent to set the tone.